Family First Firm Welcomes New Chief Operating Officer, Jorge Colon

WINTER PARK, Florida—Geoff Hoatson, CEO & Founding Attorney of Family First Firm, is pleased to announce that Jorge Colon has joined the team as Chief Operating Officer. “We are thrilled to welcome Jorge to the firm,” says Hoatson. “As a leader, you look for certain qualities in all new hires. Our firm seeks individuals with exceptional intellect, a strong work ethic, and integrity. Jorge excels in each of these categories. We also find it important that anyone we hire embodies our core values, such as owning results, relentless optimism, and doing the right thing. Jorge brings more than 25 years of experience in various leadership and management roles with multinational companies and family-owned businesses. He is a seasoned and versatile C-level business management executive, and I’m thrilled that he has joined our team.”

Jorge's core competencies include analyzing and interpreting data, developing and implementing strategic plans, providing financial and operational guidance, and facilitating change and improvement initiatives. Jorge leverages an MBA in Finance and Marketing to deliver innovative and customized solutions that address the complex business needs and challenges of the organization. He is passionate about fostering a culture of excellence while aligning with the organization's core values, achieving company goals, and optimizing productivity, performance, and profitability.

Jorge commented, "As part of our strategy to position Family First Firm for exponential 3-year growth, we are reviewing all our existing processes by practice area, upgrading our business systems, creating traction with the right people by reinforcing our core values, and effectively communicating our exceptional service proposition to our existing and new clients. The ultimate goal is to pursue our desire to build a better business for our staff and our clients through continuous improvement."

For more information, visit www.familyfirstfirm.com

About Family First Firm® - Medicaid & Elder Law Attorneys

At Family First Firm®, our mission is to serve seniors and families throughout Central Florida to ensure we provide each and every client with peace of mind. We are always by your side as we prepare you and your estate to face an uncertain future with confidence. We can also assist you with all aspects of legal services for seniors and their families, not just Probate and Guardianship, but we can also assist with Estate Planning, Nursing Home Asset Protection, and Medicaid Planning. Our team is dedicated to helping as many families secure their futures to allow for more time to focus on what matters most.

For more information about how our firm can help you and your family, call us today at (407) 574-8125 to start planning your future and join the thousands of families we’ve helped in obtaining peace of mind.