About Us

Founded in 2009 by attorney Geoff Hoatson, the Family First Firm has served hundreds of Central Florida families with their legal needs through all stages of life.

We are a law firm dedicated to helping our clients protect themselves, their families, and their legacy through wills and trusts, advanced directives, Medicaid qualification, Veteran’s benefits, and probate. We pride ourselves on our non-traditional approach which focuses on our clients’ experience – you’ll never feel like “just another client” here. As our client, you will not be an interruption of our work, you become the purpose of our work. Whether rejoicing in the birth of a child, planning for your golden years, or celebrating the life of a loved one, we’re by your side. At the Family First Firm, it’s our privilege to protect you, your family, and your future.

Our Staff

  • Geoff Hoatson

    Attorney / Principal

    Geoff is the founder and CEO of the Family First Firm. Originally born in Oregon, his family relocated to Orlando when he was a small child, so he considers himself a proud semi-native of Central Florida. He attended the University of Central Florida. Go Knights! He graduated from there with honors earning a degree in Business Administration. After college, he decided to attend Emory University for law school. Upon graduating from Emory, he returned to Orlando to marry his fiancee, start a family, and begin the practice of law.

    In 2009 Geoff decided to start his own practice and he has dedicated the last decade to serving seniors and families throughout Central Florida. In his free time, he enjoys spending time with his beautiful wife and their two little girls. He loves to travel and enjoy the outdoors with his family and frequently visits the Pacific Northwest. When he's not preoccupied with the firm or the family you can usually find him reading a good book, trading timepieces, or playing the piano.

  • Beth Roland

    Associate Attorney

    Attorney Beth Roland practices in the areas of probate, trust administration, guardianship, estate planning, and Medicaid. Beth earned her Juris Doctor from Wake Forest University School of Law and holds a Bachelor of Arts from Sweet Briar College. She is a member of the Florida Bar Association, the Virginia Bar Association, the Florida State Guardianship Association, the Seminole County Bar Association, the Lake County Bar Association and the Seminole Health and Human Services Network.

    Beth has served as a court-appointed Court Monitor in guardianship proceedings and has experience serving as a Qualified Guardian Ad Litem and as a volunteer for the Court Appointed Special Advocate Program (CASA). She also volunteers her time writing an appellate brief for the Guardian Ad Litem Program’s Defending Best Interest Project. She has authored articles and publications on the topics of estate planning, probate, and guardianship, and has served as a speaker on various areas of Elder Law for the National Business Institute Continuing Legal Education Program and for the Florida State Guardianship Association. Ms. Roland is a certified volunteer for the Girl Scouts of Citrus Council. She and her family also volunteer their time at multiple animal rescue organizations.

  • Joannie Rodriguez

    Associate Attorney

    Joannie is a New York native who earned her Juris Doctor from Touro College – Jacob D. Fuchsberg Law Center in 2013. She recently relocated to the Orlando area from South Florida to continue her career as an Elder Law attorney with a concentration in Wills, Trusts, Estates, and Long-Term Care Asset Protection planning. Joannie is passionate about her career and helping others.

    In her spare time, you can find her spending time with her family, gallivanting through Disney World, trying new restaurants, and loving on her fourteen-year-old chihuahua, Papi.

  • Loumarie Cobb

    Firm Administrator

    Born and raised in Puerto Rico, Loumarie relocated to Central Florida with her husband and children in 2017. Prior to joining Family First Firm, she spent 10 years as an administrator for one of the most successful corporate law firms in the island specializing in general corporate, healthcare, labor and employment, among other areas of practice. She has a track record for developing and implementing initiatives to successfully align corporate goals and values preserving employee retention and engagement at all levels.

    She is an active member of the Association of Legal Administrators since 2016, the Society of Human Resources since 2009 and a past member of the nomination committee for Man and Women of the year for the Leukemia and Lymphoma Society, South Florida Chapter. A foodie at heart, Loumarie loves to discover new recipes, and coordinate gatherings with her family to try out new and exciting dishes.

  • Michelle Astor

    Community Relations Manager

    Michelle is originally from Boston, Massachusetts, but moved to Central Florida in 1992, where she has resided since. She has a Bachelor’s Degree from the University of Central Florida, where she majored in Interdisciplinary Studies concentrating on Health Services Administration and Social Sciences. Michelle is always helping someone! In particular, she loves helping the elderly community. She provides families with professional guidance and heartfelt support. Michelle is passionate about serving others and has dedicated her career to doing just that. In her free time, she enjoys traveling and spending quality time with her hubby, her beautiful daughters, and her whipador and golden retriever, Rocco, and Rusty.

  • Jenna Jones

    Community Liaison

    Jenna is originally from Ohio where she received two Bachelor Degrees from Cleveland State University. She made the move to Central Florida to attend UCF for her Master’s Degree in Mass Communication, which she completed in 2018. Her background varies from the movie industry and ESPN to working for the Office of Emergency Management in Seminole County. In her free time, she enjoys being near the pool or ocean, exploring new food places, and just enjoying the moment. Even though Ohio is where she’s from, she likes to call Florida her new home.

  • Debbra Alverio-Santana

    Community Liaison

    Debbra was born in Puerto Rico but raised in Philadelphia, PA where she obtained her Bachelor’s Degree from Immaculata University. She moved to Central Florida in 2004 with her two sons, Bryan and Brandon Wroten, and recently married an Orlando Police Officer. Her background and career experiences have been in Social Work as Social Service Director in Skilled Nursing Facilities as well as Admissions/Business Development Director and Regional Director of Business Development for one of the largest Long Term Care Companies. In her free time, she likes to spend quiet time at the beach, reading and traveling.

  • Patti Small

    Community Liaison

    After graduating high school in Morgantown Kentucky, Patti served three years of active duty army. She later put her roots down in Cincinnati, Ohio to raise her son and daughter, both of which are also veterans. Patti is also a proud grandmother of two grandchildren. Most of Patti's professional life has been spent educating and assisting seniors and their loved ones. She is grateful for the opportunity to make a difference in people's lives. In her spare time, she enjoys boating, riding her trike, and spending time with her husband, friends, and family.

  • Jessica De Leon

    Operations Manager

    A native of California, she moved to Florida when she was just 7 years old. She graduated from Lake Brantley High School and received her Associates Degree at City College for Medical Office Administration. Prior to joining Family First Firm, she gained 5+ years of experience with Medicaid, as well as elder law. Married with 3 amazing kids, she loves to go to the beach, spending time with her family, and cheering on her kids at their sporting events.

  • Sherri Perez

    Senior Medicaid Specialist

    After being born and raised in New York, Sherri relocated to Central Florida in 2008. She relocated with her husband, children, and incredible parents. She is committed to patient advocacy and has ten years of experience working in the healthcare field. Her passion in life is helping others in any way possible. When she has free time you can find her spending quality time with her family, in the kitchen cooking, or out enjoying nature.

  • Marvelis Reyes

    Senior Medicaid Specialist

    While Marvelis was born in New York, she considers herself a Florida native. Her passion was found at a young age, having been in the healthcare industry since she was 16 years old. Marvelis brings 6 years of Medicaid experience to the firm. She is a mother to a son who loves all sports but especially the New York Mets and Knicks. In her spare time besides spending time with her son and family (she is the oldest of 4) she loves dancing, fitness, reading, and motivating women through her social media platforms to be the best version of themselves. She enjoys laughing and always trying to bring a smile to her clients' faces.

  • Francheska Williams

    Medicaid Coordinator

    Francheska is a true Central Florida native. She received her Associates Degree from Seminole State College, and with a background in the medical field, Francheska has always had a passion for helping others. She is married with four wonderful children, and in her free time, she likes to stay active by exploring the outdoors and being by the beach as much as possible.

  • Corinna Niranjan


    Corinna was born in Guyana, South America. She moved to the United States at 6 years old and has lived in Central Florida ever since. She recently graduated from Valencia College and is currently attending UCF to pursue her bachelor’s degree in Legal Studies. Corinna plans on attending FAMU Law School after UCF. She has over 10 years of experience in the legal field and enjoys helping others, especially our elderly community. In her spare time, Corinna enjoys spending time with her Fiancé and 2 children, Jaliyah and Marley.

  • Diana Higley


    Diana recently received her Master's Degree in Communications at the University of Central Florida and has been working in the legal force for a number of years. When she's not working you can find her hanging out with her cat, going to music festivals or binge-watching Criminal Minds.

  • Kaizzle Tatualla


    Kaizzle was born in Tagbilaran City, Bohol, Philippines, and raised in Sarasota, Florida. She received her bachelor’s degree in Marketing and Business Administration from the University of Central Florida and an advanced technical certificate in Paralegal/Legal Assisting from the State College of Florida. She hopes to further her legal career by becoming a lawyer in the future. In her spare time, you can find her at the arcade, working on her Toyota 86, or hanging out at home with Fisher, her adopted Rhodesian Ridgeback.

  • Sarah Rivera

    Executive Assistant to the CEO

    Sarah is a proud native from Altamonte Springs. She earned her Bachelor's in Psychology from Rollins College Hamilton Holt school. She has over 5 years of experience in administrative support, primarily in the legal sector. Outside of the office, Sarah is an avid traveler: visiting family in Colombia, living in Portugal for 2 months and visiting her favorite country, Iceland. When she's not traveling, you might find her kayaking in the springs or sweating in a hot yoga class.

  • Emily Manuel

    Creative Director

    Born and raised in Winter Springs, Emily is a true Central Florida native! She recently received her Bachelor's degree from UCF in Communications. Emily is an experienced assistant with a history working in customer service, law, and administrative roles. When she is not working you can find her traveling the World Showcase at Epcot or catching a cult classic at the Enzian.

  • Marian Bryant

    Estate Planning Assistant

    Marian was born and raised in Central Florida, with over 5 years of customer service and administrative background. She is currently a student at Seminole State College pursuing her bachelor’s degree in animal sciences, with a major in Equine studies. During her free time, Marian enjoys reading and spending time with her zoo of pets.

Family First Firm Newsletter

Get vital legal updates, community news, recipes, fun facts and more.